ostensibly (M and J, both in the same day)

1. outwardly appearing as such; professed; pretended
2. apparent, evident or conspicuous

-apparently, on the face of it, seemingly, superficially

(the facade study as application, palazzo rucellai)
(the urban face-lift, questions of authenticity, santa fe)

vanity (a thing to be held)

1. excessive pride in one’s appearance, qualities abilities, achievements, etc.; character or quality of being vain; conceit: Failure to be elevted was a great blow to his vanity.

2.  an instance or display of this quality or feeling.

3.  something about which one is vain

4. lack of real value; hollowness; worthlessness; the vanity of a selfish life

5.  something worthless, trivial, or pointless.

6.  vanity case

7.  dressing table

8.  a wide, counterlike shelf containg a wash basin, as in the bathroom of a hotel or residence, often equicpped with shelves, drawers, etc., underneath

9.  a cabinet built below or around a bathroom sink, primarily to hide exposed pipes

10.  compact

11.  produces as a showcase for one’s own talents, escpecially as a writer, actor, singer, or composer;  a vnity production

12.  of, pertaining to, or issued by a vanity press:   a spate of vanity books

syonyms

egostism, complacency, vainglory, ostentation, pride, emptiness, sham, unreality, folly, triviality, futility

antonyms

humility